Sites designed, delivered
and operated in production.

The brief: give Le Cerf Thym, a restaurant at the foot of the Sully-sur-Loire castle, a showcase worthy of its table — the menu and daily specials, booking, and a European clientele welcomed in its own language.

Scope

7 pages (home, menu, drinks, surroundings, access, legal, privacy) in 4 languages — French, English, German, Dutch — with a persistent language choice; real Google reviews showcased continuously; photo and video galleries; an interactive territory map (Paris → Orléans → Sully); an interactive access map with Google Maps and Waze routes.

Tech

Static HTML/CSS/JS site, no framework, responsive and lightweight; a custom translation system; a full-screen viewer for the printed menu; HTTPS, compression, caching and security headers; shared hosting.

SEO

Restaurant structured data (address, opening hours, geolocation), Open Graph on every page — a local business's local SEO, done properly.

Compliance

A proper privacy policy, linked from every page: what the site collects, what it does not, and the visitor's rights. A restaurant shouldn't have to discover the subject the day someone asks.

Measurement

A private dashboard, operated by NSY and fed daily from the server logs: real visitors excluding bots, pages read, referrers, and the audience's geographic origin on a world map you can zoom down to city level — with no IP address ever kept. The reach of Facebook and Instagram posts lands in the same place. The restaurant gets figures; it has no tool to administer.

★★★★★

“A team that listens, is available and professional, and understood our world and expectations to create a site that truly feels like us. […] The result is elegant, clear, welcoming and easy to use — for us as much as for our customers.”

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The brief: the leading PRV V6 association (Peugeot · Renault · Volvo) had a site, a forum and a shop, scattered and ageing. The showcase matches the heritage without losing anything: historical content carried over, addresses preserved. And the three are one: the phpBB forum and the WooCommerce shop share the showcase's design, and a single account opens both.

Scope

8 sections (history, engines, vehicles, tuners, prototypes, pop culture, library…) + 25 engine / vehicle / prototype entries, all bilingual; a library of digitised period documents readable online, each document with its own forum discussion topic; a members-only area for the association — articles of association, minutes, meeting documents — opened according to forum groups, with no second password; phpBB forum and WooCommerce shop. The FAQ holds 702 questions, fed by the workshop manuals and period brochures in the library, mined one by one: their technical figures sit in sourced answers.

One site

The showcase, the forum and the shop form a single site: the same header, menu, breadcrumb and footer on all three, through a phpBB style and a WooCommerce theme designed to measure. A single account: the forum account opens the shop, signing in and out carries over from one to the other, and a reminder — avatar and username in the forum's colours — follows the member everywhere. Existing customer accounts are only linked on proof, never on an email address alone.

Tech

Static HTML/CSS/JS site, no framework, responsive and lightweight; English pages generated by a custom pipeline — the French content stays the single source, zero drift between languages; built-in PDF reader for the scanned archives; optimised intro video; shared hosting. Forum and shop dressed by a phpBB child style and a WordPress child theme, without touching the applications' core; identity shared across the three through encrypted single-use tokens.

Forum archives

Over 3,000 images from the forum — eighteen years of tutorials and documented restorations — live on the association's own server, every post and member signature pointing to them: no photograph depends on an outside image host. All 1,964 attachment thumbnails in the tutorials display.

SEO / GEO

A JSON-LD entity graph distributed down to the individual entries, site + forum sitemaps, hreflang and canonicals; a rich FAQ and structured content built for Google as much as for generative engines (GEO / LLMO). The forum sitemap announces the canonical URL of every topic.

AI assistant

“Père Hervé”, a conversational chatbot with an animated mascot, grounded on the site's data and wired live into the shop and the forum — it answers about products as well as community topics. Resilient fallback (real data is still served if the model is down) and strictly factual, never pointing off-site. For an entitled member, he also answers about the association's restricted documents — and to no one else. Forum life is automated as well: registration validation is handled by a script running in a task scheduler, and the mascot — Père Hervé himself — sends the welcome private messages and replies to new members' introduction posts. He also watches over the forum: he drafts replies to topics left unanswered and to threads where he is mentioned, queued for human validation before anything is posted — with no workshop source or forum thread to rely on he writes nothing, and any claim no source supports is removed and rephrased. Nothing goes out without a human click. How a twenty-year-old forum became a knowledge base: the journal article walks through the wiring.

Journal & social

Nine in-depth bilingual articles, with RSS feeds, view and “like” counters, and an automated publishing chain: an article goes out to the Facebook Page and to Instagram in one command, as video, with the back-links placed in the first comment — and every article links back to its posts. Each article also opens its own forum topic: readers move from reading to discussing in one click, and the community carries the article on where it already lives; the video joins the association's YouTube channel. A newsletter closes the loop: double opt-in, one email for every new article — carrying the links to Facebook, Instagram and the forum topic —, one-click unsubscribe straight from the mail client, and no IP address kept.

Forum and social, both ways

A new forum topic goes out on its own to the Facebook Page and to Instagram, as a Reel: the server builds the topic's card — title, author, photo — and animates it into a vertical video, with the topic link kept in the first comment. The return trip works too: our posts come back as forum topics and replies travel both ways, with images pulled back onto the association's own server — Meta's links expire, while the forum is the lasting archive. The scope is recomputed at every pass from the forum's real permissions: what a visitor cannot read never goes out, and members' classified ads never leave the forum.

Compliance

Legal notice and privacy policy written and published in French and in English — an association running a forum, a shop and a membership list cannot do without them.

Measurement

A private dashboard fed daily from the server logs: traffic split across showcase, forum and shop, AI crawler reads, visits that genuinely came from an assistant's answer, chatbot activity, newsletter subscribers, YouTube channel audience, and the reach of Facebook and Instagram posts — down to each individual publication. A conversational agent answers questions about the period on screen, the page exports to PDF or image, and the raw logs are archived daily so tomorrow's unforeseen question can still be asked of yesterday's data. Search Console is collected there automatically every day (clicks, impressions, average position, the queries that bring people in), and visitors' geographic origin is read on a world map you can zoom down to city level — with no IP address ever kept.

PRV Concept is the non-profit chaired by NSY’s founder. This project is our lab — the grounded chatbot, generated bilingualism and automated publishing were proven there in real conditions before being offered to clients. It is also why it carries no client review: you do not rate yourself.

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The need: to be its own showcase. A provider selling AI-powered websites must be able to say: visit mine. The site you are reading is designed, operated and measured with exactly the methods offered to clients — and its code is public, a rare thing for a provider.

Scope

64 fully bilingual FR/EN pages; a journal of 4 articles with measured figures; a 67-question FAQ; local pages (Loiret, Orléans, major cities); real-time 3D.

Engineering

Static HTML/CSS/JS, no framework; JSON-LD entities and FAQ markup generated at build time from the visible content; a test suite (assistant, anti-spam, forms) before every release; 1.9 MB on load, videos deferred until they enter the viewport.

AI assistant

Ansley, the AI architect: answers grounded in the site’s content (RAG, EU-hosted model), resilient local fallback, whitelisted outbound links — never invention. The panel expands to full screen in one click, for conversations that run long.

Measurement

An in-house dashboard: AI reads by kind (conversation, search, indexing), Google provenance, customer reviews, a 13-month log archive — the method is detailed in From terabytes to megabytes. Search Console is collected automatically every day — clicks, impressions, average position, the queries that bring people in — and visitors' geographic origin is read on a world map you can zoom down to city level, with no IP address ever kept. What I ship to clients runs here first.

What does a site like this really cost to build? The construction figures are public: V1 in 4 evenings, then ≈ 140 hours of piloting measured action by action — the 10/90 rule, told in “Building your website with AI in a weekend”.

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